starting from scratch

Global entrepreneur Sue Ismiel offers astute advice to self-starters

Shows such as ‘The Apprentice' and ‘Dragon's Den' have spawned a generation of self-starters all intent in bringing the next big idea to an ever-growing consumer market. But just how easy is it to set up your own business and how do you go about transforming your ideas into a money-making empire?

To answer these questions  we have  Sue Ismiel who is CEO of Waxing Empire NADS. Sue started her business from scratch in her own kitchen developing natural waxing alternatives for women. From those rather flimsy foundations her business has grown into a global operation and is continually pushing the innovative boundaries of beauty.

In this interview, Sue explains how her idea came about and what it took to turn her creativity into cash. She  also explains  the common barriers to setting up businesses and how to work around any issues you may currently be facing in turning your business dreams into a reality.

Sue Ismiel CEO of Waxing Empire NADS joins Vicky Letch in the studio at http://lb.webchats.tv/chats/Business/startingfromscratch/index/
b9f9b5f547dc1a9e89c38ca2eaf32154928a34c9/ to discuss business acumen for beginners.

For more information visit www.nads.com